How You Can Leverage Social Media for Your Business
Posted by Waldo Emerson on Friday, December 14, 2012
Under: Social Media
There's every reason in the world for you to embrace social media regardless of any stories about it not being so effective; they just didn't use it the right way. Lots of marketers are experimenting with it and sometimes they release a product that explains it and how you can use it.
What these articles fail to remind you, though, is that the primary aspect of social media is being human and social. Anytime you read about social media suggestions for marketing, look at what is at the base of them and the foundations.
Respond to comments and compliments as well as complaints, and if the only things you respond to are complaints, the only thing that people are ever going to send you are complaints. You won't get a lot of complaints because if they think your product is bad, then they'll just tend to ignore you. And this is the basic activity at any social site, and it's also about giving them value in some meaningful way. Responding to compliments and random comments encourages people to send those in as well which helps you figure out precisely where your product is sitting with the market and the niche you have chosen. Always write back to the people who contact you, through whatever means they use to do so. If someone emails you, email them back, and if a person posts on your Facebook wall, leave a comment. Just do the polite thing and reciprocate to people when they do something involving you. People will want to know things and you're suppose to be the expert, so maybe how about acting like one and not like something less than that. Nothing terribly difficult about any of this social media process, and you can figure it out and then you should follow the rules for it.
It's a fact of internet life and business that not everyone who comes to possess your products will have paid for it. And besides, you won't have any way of knowing that it's happening. When you are engaging your fans and friends, then be sure you are responsive to them. Your mission here is to give them the solutions they're too lazy to find on their own, and in time you can charge for it. How effectively you can make use of social media depends on your knowledge of it. How are you supposed to keep everything straight when the simple answer is you can't, and the better answer is that you don't have to. Once you know what kind of campaign you want, then just do it and get started and you'll learn along the way.
What these articles fail to remind you, though, is that the primary aspect of social media is being human and social. Anytime you read about social media suggestions for marketing, look at what is at the base of them and the foundations.
Respond to comments and compliments as well as complaints, and if the only things you respond to are complaints, the only thing that people are ever going to send you are complaints. You won't get a lot of complaints because if they think your product is bad, then they'll just tend to ignore you. And this is the basic activity at any social site, and it's also about giving them value in some meaningful way. Responding to compliments and random comments encourages people to send those in as well which helps you figure out precisely where your product is sitting with the market and the niche you have chosen. Always write back to the people who contact you, through whatever means they use to do so. If someone emails you, email them back, and if a person posts on your Facebook wall, leave a comment. Just do the polite thing and reciprocate to people when they do something involving you. People will want to know things and you're suppose to be the expert, so maybe how about acting like one and not like something less than that. Nothing terribly difficult about any of this social media process, and you can figure it out and then you should follow the rules for it.
It's a fact of internet life and business that not everyone who comes to possess your products will have paid for it. And besides, you won't have any way of knowing that it's happening. When you are engaging your fans and friends, then be sure you are responsive to them. Your mission here is to give them the solutions they're too lazy to find on their own, and in time you can charge for it. How effectively you can make use of social media depends on your knowledge of it. How are you supposed to keep everything straight when the simple answer is you can't, and the better answer is that you don't have to. Once you know what kind of campaign you want, then just do it and get started and you'll learn along the way.
In : Social Media
Tags: social media marketing social media
