The honest to God truth about media buying is that it can cause you to lose money just as any other business or marketing endeavor can. Funnily enough, this is the criticism lobbed at it most often. You've probably also heard that it is ineffective and that people have banner blindness. If you know what you're doing, it's possible to make seven figures via media buying. But you have to learn and get your hands dirty before getting to that point.

It is a mistake to assume anything, especially i...
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