There's every reason in the world for you to embrace social media regardless of any stories about it not being so effective; they just didn't use it the right way. Lots of marketers are experimenting with it and sometimes they release a product that explains it and how you can use it.

What these articles fail to remind you, though, is that the primary aspect of social media is being human and social. Anytime you read about social media suggestions for marketing, look at what is at the base of ...
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